INNOVATIVE WINS GOLD OMA FOR SHERWIN-WILLIAMS PAINT ADVISOR!

The objective was to design and produce a "paint product" merchandiser that would assist store personnel with product information and that customers could use to confidently purchase the right paint for the right project. This required navigating customers through 17 different products spread over three product categories available in 16 different sheen levels, at different price points and all with specific product features and attributes.

The display had to be easy-to-shop by customers.

• The solution had to be easy-to-set up and install by unskilled store personnel.

• The unit had to be super easy-to-update when product changes occur

• The presentation had to look clean, neat, timeless and elegant.

• Finally, the solution had to offer some degree of interactivity, but could not be a "powered" interactive display.

The Paint Advisor display was designed to be a companion merchandiser to the adjacent ColorSnap Color Selector display in Sherwin-Williams stores. The goal was to play off of the color selector's styling, but add charm, elegance by making the informational panels "float" off the gondola's structure. This provided an "airy, light feeling" reminiscent of upscale cosmetic displays. NOTE: The color-selection process when buying paint is heavily weighted toward female shoppers.

The header maintained the same sight lines as the ColorSnap display and provided downlighting to provide better viewing and visual drama.

All graphic elements are easy-to-update and are held in place in vac-forms that provide a locator position.

Product features and benefits are all aligned in vertical columns that segment the three categories of paint: Interior, Trim & Specialty, and Exterior. Shoppers can quickly and independently select product by category and drill down quickly to identify which product makes sense using the mini paint cans and their key benefit statements below each can. Product features and benefits are organized in a simple "check chart" which quickly "rates" the products.

Pricing is neatly organized in columns and the ‘once complicated decision tree’ is simplified.

The "LIFT TO VIEW SHEENS" tab entices customers to flip up the panel to witness how the store's ambient lighting bounces off the sheen samples and to see how the product's gloss level responds to light. The display only requires a screwdriver to assemble and an online video helped make this implementation easy at store level.

https://video.wixstatic.com/video/d78c7e_9d958cea0f2d4ddca9a71f7c34120a38/720p/mp4/file.mp4

The display was launched to the public and to over 5,000 Sherwin-Williams employees at the January 2020 Sales Meeting held in Orlando, FL with rave reviews. Store managers and Sherwin-Williams Management were thrilled with the solution, which was a significant departure from boring paint-product displays of the past.

Stores were anxious to get their displays set up, and field feedback was extremely positive regarding the program's overall implementation. As customers are starting to return to in-store shopping, the display's selling ability is being fully realized. Paint sales at Sherwin-Williams have been at record highs and the Paint Advisor display has played a key role in kicking sales into overdrive.

About the OMA (Outstanding Merchandising Achievement) Awards:

The OMA awards competition recognizes in-store marketing programs that create a memorable experience and motivate consumers to purchase products while lifting sales.

The OMA competition honors the best-of-the-best from marketing and promotions at GlobalShop, held this year in Chicago, IL. After a two-round judging process, displays are awarded Gold, Silver, and Bronze Statuettes by a distinguished panel of judges composed of marketing professionals representing brands, retailers and ad agencies from around the globe. The top point-of-purchase companies are recognized at the Annual OMA Dinner and Celebration.

About Innovative Marketing Solutions:

Innovative designs and produces point-of-purchase displays and merchandising programs that drive sales and excite customers! Recognized as an industry leader, clients continually challenge us to create and execute in-store solutions that set their products apart from the competition. Looking for outstanding creative, world-class service, and focused solutions? Choose Innovative!

For more information, visit: www.innovativemarketing.com or email us at: BuildMyBrand@innovativemarketing.com

INNOVATIVE WINS BRONZE OMA FOR SHERWIN-WILLIAMS EMERALD END DECK!

Sherwin-Williams was introducing their very best, top-of-the-line paint, Emerald. This new product would be available in both interior and exterior paint lines. The interior paint would be offered in a new, select palette of colors - the most refined collection that when applied, would offer stunning results.

The new exterior paint line would feature a revolutionary new technology that would allow rain to wash away dirt, while offering exceptional durability and UV protection.

As new paint products, the display needed to showcase the new can and label designs.

The objective was to utilize upscale materials and be elegant. It also needed to tie into the overall paint presentation in store and be a companion merchandiser to the new Paint Advisor display that utilized rich, silver/metallic supports and floating, airy graphic panels.

Finally, the displays had to be easy-to-assemble since Sherwin-Williams store personnel were responsible for putting it together

The Work:

The winning design features both interior and exterior products equally spaced on one end cap. The interior’s product presentation features the five color cards/brochures and leans heavily on the product’s “designer attributes” and superior quality. The exterior paint’s story is communicated visually using simple, easy-to-understand graphics that detail the durability and Rain Refresh technology. The design specifically includes an airy structure that supports the floating graphics and gives the presentation a cosmetic feel. Actual, one-gallon cans are featured on floating shelves as “heroes.”

To make the setup easy, the metal structure was shipped pre-assembled with the graphics in place. The vertical wood back panel and metal base shelf cover were simple to install in seconds. The remainder of the display components could be installed using only a screwdriver. A how-to video was included so store personnel could watch a quick assembly tutorial prior to starting the installation.

https://vimeo.com/396465059

The results:

The Emerald End Deck display was unveiled to the public and to Sherwin-Williams store personnel at the 2020 Sales Meeting with rave reviews. This is the first time paint was sold in Sherwin-Williams stores for over $100 per gallon! The display’s rich styling and sleek design elements stood out in-store and attracted the attention it demanded. Sales for the new paint line, while confidential, exceeded expectations.Consumers and contractors reported that the display’s appearance reassured them that the product’s positioning as “premium” was fulfilled. Store personnel gave the overall assembly process extremely high marks for simplicity and “execution ease.” The how-to assembly video was a big benefit, too.

About the OMA (Outstanding Merchandising Achievement) Awards:

The OMA awards competition recognizes in-store marketing programs that create a memorable experience and motivate consumers to purchase products while lifting sales. The OMA competition honors the best-of-the-best from marketing and promotions at GlobalShop, held this year in Chicago, IL. After a two-round judging process, displays are awarded Gold, Silver, and Bronze Statuettes by a distinguished panel of judges composed of marketing professionals representing brands, retailers and ad agencies from around the globe. The top point-of-purchase companies are recognized at the Annual OMA Dinner and Celebration.

About Innovative Marketing Solutions:

Innovative designs and produces point-of-purchase displays and merchandising programs that drive sales and excite customers! Recognized as an industry leader, clients continually challenge us to create and execute in-store solutions that set their products apart from the competition. Looking for outstanding creative, world-class service, and focused solutions? Choose Innovative!

For more information, visit: www.innovativemarketing.com or email us at: BuildMyBrand@innovativemarketing.com

INNOVATIVE WINS SILVER OMA FOR ROCKFORD FOSGATE!

Rockford Fosgate's objective was to create an unparalleled consumer experience demonstrating their marine audio line while prominently featuring and safeguarding their brand. Additionally, the display solution had to be modular to adapt to future product rollouts. The marine display is 1 of 5 displays in a family of solutions for Rockford Fosgate. This display is shipped both domestically and internationally.

Innovative first created a permanent home for the brand message, one that would be impossible for another brand to borrow and repurpose. We then created thermoformed panels that segment and hold the different pieces of product technology that work together to create the total user experience.

The segmentation of this display allows for updates and replacements of individual parts, meaning that Rockford Fosgate can replace a small panel without having to invest in an entirely new display. This display utilizes wood cabinetry with sealed enclosures and a custom wiring harness that connects all of the components and drives the audio experience. Stainless steel panels double as an architectural material and a surface on which to mount magnetic lifestyle graphics. The panels are backlit with LED's in the Rockford color palette. A backlit Rockford Fosgate diamond "R" logo shines prominently at the top of the display.

https://video.wixstatic.com/video/d78c7e_d7b22b2189e64625aff208ece25f41a4/480p/mp4/file.mp4

About the OMA (Outstanding Merchandising Achievement) Awards:

The OMA awards competition recognizes in-store marketing programs that create a memorable experience and motivate consumers to purchase products while lifting sales.

The OMA competition honors the best-of-the-best from marketing and promotions at GlobalShop, held this year in Chicago, IL. After a two-round judging process, displays are awarded Gold, Silver, and Bronze Statuettes by a distinguished panel of judges composed of marketing professionals representing brands, retailers and ad agencies from around the globe. The top point-of-purchase companies are recognized at the Annual OMA Dinner and Celebration.

About Innovative Marketing Solutions:

Innovative designs and produces point-of-purchase displays and merchandising programs that drive sales and excite customers! Recognized as an industry leader, clients continually challenge us to create and execute in-store solutions that set their products apart from the competition. Looking for outstanding creative, world-class service, and focused solutions? Choose Innovative!

For more information, visit: www.innovativemarketing.com or email us at: BuildMyBrand@innovativemarketing.com